Saturday, January 01, 2011

5 Tips for your social media campaign

Know your voice

Time your content

Know your audience

Solve problems

True, True, always be True

Good content isn't fake. It doesn't make promises it can't keep. It’s human and honest. It has a personality and a point of view. It’s intrinsically social. That’s why it engages us. That’s why we follow or like your brand.

If you pretend, if you feel like you can get away with pretending be under no illusion your audiences will sniff it like a blood hound. However But if you’re fun, honest and relevant, they’re going to recommend you to their friends. Isn’t that what social media’s all about?