Know your voice
Time your content
Know your audience
True, True, always be True
Good content isn't fake. It doesn't make promises it can't keep. It’s human and honest. It has a personality and a point of view. It’s intrinsically social. That’s why it engages us. That’s why we follow or like your brand.
If you pretend, if you feel like you can get away with pretending be under no illusion your audiences will sniff it like a blood hound. However But if you’re fun, honest and relevant, they’re going to recommend you to their friends. Isn’t that what social media’s all about?