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on March 09, 2005

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So you want to publish online content?

A common occurrence? You or someone you know wants to create content, and have it published online. A slightly less common occurrence? Having that same someone articulate high aspirations for their content. For those select few, instead of creating content destined for some digital landfill, their content is going to be special; it’s going places and it’s taking them, their brand, and their experience with it. I'm going to be looking at the following areas. What is Content Strategy? How is Content Strategy performed? Content Strategy Luminaries Tools of the Trade Related Resources Content Strategy Books Additional Resources Managing and publishing content requires that we deal with a necessary evil known as content management. Content management is just what it sounds like, a way to manage the creation and dissemination of content. To effectively and systematically do that, it’s imperative that publishers employ wh...

A.I. and machine learning usage in the Healthcare of the UK: Ethics.

With the onward march of the machines, how can we ensure that the companies working in this field have an agreed ethical framework, are not biasing the learning of A.I, are unable to propriety own the data they collect about us and that the 5 or so current major technology players are unable to create a monopoly and that we have transparency over their business models to ensure transparency and their monetization road-maps?

Delta announces it's new Economy Comfort product

Back in the day when I was at lastminute.com we were fascinated by the development of the whole ancillary market and how businesses and in particular airlines we're monetising every last part of the users interaction with themselves. The big ticket items that were all now used to being baggage costs and the hierarchy of prices dependent on where your seat was in the cabin and what 'additional' level of comfort this afforded you. So we have Delta announcing their new Economy Comfort seats. Whilst this move is hardly unexpected I find the language used in Chris B's (Senior Product Manager for Delta) blog on the Delta site very interesting from a Sales and Marketing perspective. Chris B acknowledges the thrill of 'scoring' the seat of one's choice and is therefore setting his blog entry up with us getting onside, we've all been there and it's those small daily victories that can make a day feel so much better. "Being over 6′ tall I under...

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