Why oh why did Apple call it the - iPad?

Apple supremos launched upon us the new but inecsplicably named ipad. The comparisons of the name to feminine hygene products have been coming thick and fast, one wonders why in the upper eschlons of apple didn't someone speak up, then you look at the roster of board members (click on their bio page) and you can see the reason this own goal with the name was achieved.

It also gets you wondering why someone didn't recall the MADtv skit from a number of years ago that should have given them some insight into the complete sillyness of this new moniker for what is a groundbreaking piece of technology.