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NASA | A View From The Other Side

on February 28, 2015

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What is a Digital Director? Does your board need a Digital Director? Part II

There clearly has been an uptick in boards interested in adding digital expertise, but that task is not without challenges. Pinning down the specific digital skills a board requires is an essential first step. In this post , I postulate and explore how companies — particularly large ones with legacy technology — can recruit the most relevant digital talent and reap the benefit of this added expertise. One thing I think is important to raise at this point is your DD (Digital Director) isn't a remorphing of your CIO or you CMO, this is new, even to them. As digital is now less about "I.T. issues" and by it's very breadth has become and at it's core takes on enter prise-wide significance. That said, not every board may require digital expertise. Before embarking on a recruiting process, boards should take stock of what expertise they have, and what they need to provide proper oversight of management, risk insig...

A few sights I find useful - thought I'd share with you

Kuler is a really very useful website that I find I use quite regularly when starting new projects. Ideal for giving you inspiration on complimentary colours to base colours you have chosen or you can search through the thousands of themes that have already been created. This is a free service from adobe and they give you all the details you need for applying these to your project. One of the stand out features is creating a theme from a photo you have upload. I find this very time saving and a great aid to starting off our design process BuildorPro offer a truly alternative solution to web design and development that will change the way you work forever. The idea is that using BuilorPro, your browser becomes your design and development environment. Instead of using multiple applications to achieve your goal, you can use the browser to visually design a website altering the code whilst you do so. Using a unique blend of code editing tools and design tools to create a happy medium ...

What is a Digital Director? Does your board need a Digital Director? Part III

A digital director should be actively involved in a day-to-day role that enables him or her to remain current on business-related technological developments. A d igital expert on the board has to first satisfy all the basic require ments for a director: someone senior in stature, able to operate at both a tactical and strategic level, and ethical beyond reproach . S eek directors who are a fit in terms of culture and personality, not just experience and specialised skills. This individual has to be viewed by the rest of the board, and be able to perform, as a member of the team. M ake sure the director shares the board’s view of the role of the board and the boundaries between governance and management. B eware of appointing a specialist, or worse, of taking on a “token director,” who may find it difficult to contribute fully as a board team member. Also, beyond the specific digital experience sought,...

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