Saturday, November 23, 2013
Content, I'll make no bones about it as a Digiteer this should be filling almost all of your thinking right now. Content just like the sites they live on are exactly that; living, evolving things.When good Digiteers know they need to improve the quality of their websites content, some (not all) follow a process which is laid out in the graph below, created by: Rahel Bailie
Ask questions about content, right from the start. If you're any kind of good Digiteer you should be looking at all of your user research, you know those personas you worked so hard to create, are they gathering dust? If so get your act together, get them revalidated and USE THEM. This will aid your decisions regarding what content is needed, and if you only ever ask yourself one question regarding content please let it be, “who cares?”
I would strongly recommend carrying out carrying out a content audit, and a gap analysis. Identify the key communities across your web properties, then look for the commonalities across your website’s content.
Now get down to work, write a plan for creating and commissioning content. Insist that the client (internal or external) plans for content production over time, often the best way to achieve this is to work collaboratively and get an understanding of their personal and commercial objectives. Produce and an editorial calendar I IMPLORE YOU.
- To aid non Digiteers (you know everyone but us) in this space create annotated wireframes and sitemaps to explain how both interaction and content will work. You will see light bulbs going on over peoples heads with this approach.
- Be demanding about your CMS features like content models, metadata, and workflow based on the content strategy.
- Write, write, write and aggregate your killer content.
Imagine a world where content is beautiful. It’s clear, consistent, useful, and usable. You know where it lives and exactly what it says. Your users are delighted. Your business reaps the benefits. Your process is efficient. And you're happy.