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Showing posts from 2013

This is how life is now

I have a more intimate relationship with keyboard than I do with my family..#theshame

What is a Digital Director? Does your board need a Digital Director? Part III

A digital director should be actively involved in a day-to-day role that enables him or her to remain current on business-related technological developments. A digital expert on the board has to first satisfy all the basic requirements for a director: someone senior in stature, able to operate at both a tactical and strategic level, and ethical beyond reproach. Seek directors who are a fit in terms of culture and personality, not just experience and specialised skills. This individual has to be viewed by the rest of the board, and be able to perform, as a member of the team. Make sure the director shares the board’s view of the role of the board and the boundaries between governance and management.  Beware of appointing a specialist, or worse, of taking on a “token director,” who may find it difficult to contribute fully as a board team member. Also, beyond the specific digital experience sought, pay attention to the crucial soft skills and attributes that determine fit with the rest of t…

CONTENT - yes it's still KING

Content, I'll make no bones about it as a Digiteer this should be filling almost all of your thinking right now. Content just like the sites they live on are exactly that; living, evolving things.When good Digiteers know they need to improve the quality of their websites content, some (not all) follow a process which is laid out in the graph below, created by: Rahel Bailie  While the descriptions of the phases were borrowed from Jonathan Kahn’s articles Content Strategy for the Web Professional. Strategists figure out what what kind of content they're dealing with.

Ask questions about content, right from the start. If you're any kind of good Digiteer you should be looking at all of your user research, you know those personas you worked so hard to create, are they gathering dust? If so get your act together, get them revalidated and USE THEM. This will aid your decisions regarding what content is needed, and if you only ever ask yourself one question regarding content plea…

You just would.......!

What is a Digital Director? Does your board need a Digital Director? Part II

There clearly has been an uptick in boards interested in adding digital expertise, but that task is not without challenges. Pinning down the specific digital skills a board requires is an essential first step. In this post, I postulate and explore how companies — particularly large ones with legacy technology — can recruit the most relevant digital talent and reap the benefit of this added expertise.

One thing I think is important to raise at this point is your DD (Digital Director) isn't a remorphing of your CIO or you CMO, this is new, even to them. As digital is now less about "I.T. issues" and by it's very breadth has become and at it's core takes on enterprise-wide significance. That said, not every board may require digital expertise. Before embarking on a recruiting process, boards should take stock of what expertise they have, and what they need to provide proper oversight of management, risk insight, and guidance on strategy. As for who's the right pe…

What is a Digital Director? Does your board need a Digital Director? PRT I

I'd love to be living in a world where I wouldn't have felt the need to write this and there is a strong possibility it'll sit in my draft folder for a while but regardless, if you're already doing what I'm about to postulate on in this space and 'get it' I hope it'll validate your thinking and if you're not 'in this space' then really this post is for you.

With digital now being so ubiquitous and touching our lives in such profound, intimate and virtually constant ways from the everyday mundane aspects of shopping and commuting, and even to being an enabler in us finding our life partners - from these micro and many interactions it is just as consequential for companies and their boards as well as the individual.

Digital is no longer and should no longer be viewed as tangential part of our working lives , it is ubiquitous and is the actual context of our working lives.

Digital transformation has to be at the "heart, top, main focus" …

For those that haven't met Dr T...why it matters!

Dr Strangelove - or how we came to to learn to love the job that doesn't even exist yet

We had one of our regular face to face meet ups with our brilliant digital agency, TwentySix and we got to chatting over a pint afterwards as you do and as is often the case....

So is this what you thought you'd be doing as a wee person? Does what you do even exist when you were that wee thing? Did you say when asked as a wee thing I want to be an SEO ninja? A PPC samurai? A Content Marketing Wizard? - didn't think so, and neither did I.

I'm still amused when I hear folk say Drew works in computers to then get frustrated (only a tiny bit) when people ask me to fix their laptops et al!

However the folk over at sparksandhoney have pulled together a slide deck that captured our conversation that was so uncannily close it's spooked me a little, go and take a look, then come back and lets have a chat about a few of them!


How to survive managing a digital agency and keep your sanity part I

A few pointers for those of you on agency side, and this is from the proverbial horses mouth on client side.

It all begins with trust, and you know what you have to earn that trust, you're not just selling me marketing tactics, you're there to help me find solutions to my business problems.

Some words of advice;
Don't not attend any previous meetings, then request an "out of the blue" catch up. Don't (just before 9.30, or any time of day) accuse your client of being an emotional weather vane Don't state that all the people on the project, mindlessly follow my direction, or take their lead from me.These men and women aren't running multi-million pound businesses 'cos they fell out of a tree or just stumbled into their roles.By gosh you should have known that.Don't begin to think you've got bigger bollocks than me, I'm not into that testosterone shitDo your homework on the level of influence this team I have assembled hasAnd you know what…

Dare I talk about the semantic web? Prt I

YES I do dare as it's a conversation I have offline often enough (mainly to the dog admittedly as I'm still trying to conceptulise what it truly means and he's a good listener) and then in a meeting with one of my agencies today as my focus drifted it came to me, BOOM, I've been doing bad thinking on this subject. So here goes! The more I've tried to conceptulise it the further from truly understanding the impact it will have on each and every one of us.

A very particular group should start to sit up and take notice, not because of anything I write but because it's gonna hit them like an intercity train if they aren't already thinking on this subject, they're going to lose big and that group is? Business!

Interestingly the world has become much of a flutter with the uknowness of semantic, we've got semantic search, semantic web, we're hearing about semantic marketing, semantic tech and I've even heard somebody use "semantic thinking&quo…
Two things I love a lot:

1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful.

2. Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others.

This post is at the intersection of those two lovely things.

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge.

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimise for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

A vast expanse of our current existence.
All of the visuals are in the form of a venn diagram, though, as you'll see, I do take enormous li…
Content, I'll make no bones about it as a Digital Marketeer should be filling almost all of your thinking right now. Content just like the sites they live on are exactly that; living, evolving things.When good Digiteers know they need to improve the quality of the content of their websites, some (not all) follow a process which is laid out in the graph below, created by Rahel Bailie  While the descriptions of the phases were borrowed from Jonathan Kahn’s articles Content Strategy for the Web Professional. 

Strategists figure out what kind of content they're dealing with.

Ask questions about content, right from the start. If you're any kind of good Marketeer you should be looking at all of your user research, you know those personas you worked so hard to create, are they gathering dust? If so get your act together, get them revalidated and USE THEM. This will aid your decisions regarding what content is needed, and if you only ever ask yourself one question regarding the conte…