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Showing posts from May 23, 2011

Google | Display revenues set to increase 10 fold in the next few years

Well it looks like my prediction back in September (which to be honest was a fairly easy call to make) may be getting some traction underneath it.

Neal Mohan, Google's VP of Product Management at Google predicts that spend on online display (ads, video, mobile) and other non-search formats will increase from $24bn annually to $200bn the potential size of the global display market in a couple of years time and with the convergence of online and offline mediums such as TV and internet this particular market seems to have no glass ceiling in the potential revenues it could generate.

I have to wonder though has the Google PR machine gone into high gear due to the recent Enders Analysis report that states Facebook will lift its advertising revenues from $1.8bn to $3.5bn in 2011 a rise of 95%, whilst Google's display business is expected to rise from $2bn to $2.6bn this year with Facebook further extending its lead into 2012.

Loyalty Marketing Best Practices

Loyalty Programmes Loyalty programs are often part and parcel of a comprehensive customer relationship strategy. So in that vein I am producing section by section my loyalty marketing best practices posts, this is in response to both colleagues and blog followers requests.
"As a customer's relationship with the company lengthens, profits rise. And not just by a little. Companies can boost profits by almost 100 percent by retaining just 5 percent more of their customers" - F.P. Reichheld
Loyalty programs have been used in commerce for years, I understand they originated in Germany where price based competition was disallowed by governmental restrictions in certain industries. In the Britain of the 60s and 70s if you bought your groceries at certain shops the retailer gave you stamps to stick in a book. Once you had collected enough you exchanged the books for gifts. Green Shield Stamps and other trading stamps, as they were known, were more often found in smaller sh…